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<rss version="2.0"><channel><title>Insights by Thiago Sartorelli</title><link>https://thiagosartorelli.com/en/blog/</link><description>AI consulting for small and mid-sized businesses: process design, SOPs, AI implementation and team training in the skills AI can't replace.</description><language>en</language>
<item><title>Why AI adoption needs an internal owner</title><link>https://thiagosartorelli.com/en/blog/adocao-ia/</link><guid>https://thiagosartorelli.com/en/blog/adocao-ia/</guid>
<pubDate>Thu, 17 Sep 2026 09:00:00 -0300</pubDate><description>Change continues after deployment. The people who run the work need to be involved from the start.</description></item>
<item><title>What an AI diagnostic should deliver to leadership</title><link>https://thiagosartorelli.com/en/blog/diagnostico-ia/</link><guid>https://thiagosartorelli.com/en/blog/diagnostico-ia/</guid>
<pubDate>Thu, 17 Sep 2026 09:00:00 -0300</pubDate><description>A list of tools does not resolve an investment decision. A diagnostic should make the choice testable.</description></item>
<item><title>How to measure AI ROI without confusing time with money</title><link>https://thiagosartorelli.com/en/blog/roi-ia/</link><guid>https://thiagosartorelli.com/en/blog/roi-ia/</guid>
<pubDate>Thu, 17 Sep 2026 09:00:00 -0300</pubDate><description>Time saved becomes a business result only when the company knows how to use that capacity.</description></item>
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